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Neff: Build of Commercial NIL Infrastructure ‘Highest Priority’

College athletics are in the midst of a whirlwind type of transformation, with the landscape constantly changing.

From the advent of NIL and the transfer portal just a few short years ago, to the implementation of the House Settlement, which now allows schools to pay student athletes directly.

Athletics Director Graham Neff has been one of the people responsible for leading Clemson into this brand new world, and deserves a lot of the credit for having the school well-positioned in this new era.

“The implementation of the House Settlement has certainly been a frontal focus, couldn’t be a higher priority,” Neff said on Tuesday from the Smart Family Media Center.