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‘Little ole Clemson’ is what makes Clemson special

When Dabo Swinney first became the head coach at Clemson 11 years ago, it was common for other teams and coaches to try and use Clemson’s small-town atmosphere against it.

Rival coaches would ask potential prospects why they would even consider Clemson because it’s a small town and a small school that will never be able to compete on the big stage when it comes down to it. It’s a perception Swinney and his program did not try to overcome, but instead embraced it as part of changing the culture at Clemson.

“It’s something I used to talk to the team about all the time 11 years ago when I got the job,” Swinney said recently.