Back to the Clemson Tigers Newsfeed

Dabo Swinney's new mantra for Clemson football Is deceptively simple: 'One'

Related Topics: Dabo Swinney

Dabo Swinney explains the powerful mindset behind Clemson's new one-word theme for the 2025 season, a philosophy designed to help his players focus and be "overjoyed" rather than "overwhelmed.

2025 Clemson Football Camp | Katie Januck/GettyImages

Every year, Clemson coach Dabo Swinney gives his team a word to live by. This year, in the face of championship expectations and a brutal opening test against LSU, the mantra is simple: One.

"We don't have to win 10. Let's just win the one," Swinney explained Tuesday.