If you take a trip inside the state-of-the-art Clemson football facilities just in the shadow of Death Valley, it won’t take long for you to see the phrase ‘Best Is The Standard‘ plastered on the wall.
Dabo Swinney coined the phrase for his program several years and since that point, it has served as a reminder to his players that no matter the opponent or situation, they are to give their very best.
From summer workouts to grueling practices to the classroom to top-5 matchups watched by millions to games against lesser opponents that result in blowouts, the team has been urged to play to ‘the standard,’ not comparing themselves with others or settling for ‘good enough.