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Brand Recognition: Little old Clemson and The Paw go international

Dabo Swinney loves to tell everyone that he coaches at “little old Clemson.” He even mentioned it after Clemson defeated Alabama in the title game in January, saying he knew that little old Clemson wasn’t supposed to be there. As it turns out, little old Clemson is making a move on the national and world stage.

Swinney was rewarded with a 10-year contract at a Board of Trustees meeting late last month, and while we were waiting on the final approval to go through I had a conversation with Deputy Director of Athletics Graham Neff.

Neff and I spoke about Clemson, and the apparel deal with Nike and I wondered just how Clemson fares when it comes to apparel sales nationally.