Dabo Swinney is all for his players earning money for their name, image, and likeness. What he doesn’t like is when that takes away from college athletes getting an education and graduating.
There is no doubt that name/image/likeness – or NIL for short – is revolutionizing college football. All you have to do is take a look at Texas A&M, where Aggie boosters are rumored to have committed over $25 million to NIL deals to help bolster recruiting, both this year and in the future. And, where it’s probably no coincidence, Texas A&M recently signed the best recruiting class since rankings have been kept.