CLEMSON — Clemson had long been one of three Power Four schools nationally that neither offered the sale of alcoholic beverages in its athletic venues, nor accepted sponsorship revenue from alcoholic beverage advertisers, and the only school in the ACC, SEC or Big Ten.
Of course, all that has changed.
Clemson Athletics introduced the sale of alcoholic beverages at the 2025 Clemson Football spring game April 5, with limited offerings available at portable kiosks and other vendors within Memorial Stadium.
Sales at McWhorter Stadium (softball) and Doug Kingsmore Stadium (baseball) were piloted beginning the week of April 7.