Major League Baseball couldn’t have fans in the stands for the 2020 season. Because of that, you would have thought that tv ratings would be up, right? Well, Nostradamus, you would be correct. Local ratings of Major League Baseball was up 4% when compared to 2019. Or so that’s the headline of the article at Forbes that was published on Monday – but the headline isn’t exactly correct, either.
Nielsen, the company that tracks all of the television ratings, tracked things differently in 2020. This is both good and bad. This year was the first year that Nielsen began to track digital views rather than just “normal” television viewership.