This is not an easy write-up for me to produce. But some of the best work happens when you push yourself to do things in a way that may seem to go against the coding in your brain.
Getting *excited* for Bengals football, beyond simply anticipating watching my favorite football team play the sport, is something that requires far more effort from me now than it used to. Because we as fans don’t think about one game at a time, we’re wired to always think big picture. Winning The Super Bowl isn’t just the big picture, it’s the only picture that matters in this industry we share.