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'They gotta play us': How Bengals' new team mantra connected fans to the team

The night before every Cincinnati Bengals game, head coach Zac Taylor leads one final team meeting at the hotel where the players and coaches stay – home and away.

It’s a short, five-minute meeting that typically has one overarching theme Taylor wants to make sure his players get in their heads before the game. Sometimes Taylor uses movie references like "Gladiator." Sometimes it's bulletin board material provided by the NFL or their opponent, like the number of tickets bought for the AFC neutral site game and the possibility of a coin toss to decide where a game will be played.