Pittsburgh Steelers second-year wide receiver JuJu Smith-Schuster has been making a name for himself early in his professional career.
In addition to leading all rookies in receiving yards last season, the 21-year-old started a YouTube channel about himself that now has more than 500,000 subscribers. He’s been a prevalent celebrity figure in the Fortnite community, appearing in prominent gaming streamers’ videos. He also has developed a relationship with the great LeBron James.
All over the sports world, Smith-Schuster is viewed as a budding star and a rising brand. In Cincinnati, the perception toward him isn’t as welcoming.