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Joe Burrow's My Cleats My Cause footwear will highlight, again, his commitment to ending hunger in his boyhood home of Athens, Ohio.

Looking back at his Heisman Trophy speech from Dec. 14, 2019, Cincinnati Bengals quarterback Joe Burrow realizes that he didn't initially grasp the magnitude of the moment.

It was an award ceremony for Burrow’s record-setting season at Louisiana State University. Burrow didn’t expect much to happen when he discussed his hometown of Athens, Ohio, or the hunger and food insecurity problems in his community that had been on his mind throughout his life.

But during 31 seconds of his speech, when Burrow spoke about the “kids in Athens County who go home to not a lot of food on the table,” Burrow began the process of changing the community he grew up in.