The video fans see just moments before the start of the Cincinnati Bengals' Sunday night AFC North battle with the Ravens in Baltimore spotlights the showdown between quarterbacks Joe Burrow and Lamar Jackson, and it's voiced by Burrow's good friend, rapper Kid Cudi.
"Style. It's how you tell the world who you are, and what you're about. It's what makes you … you," Kid Cudi's narration begins in the video. "My guy - Joe Cool. It's all about that quiet confidence. Led his cats to the big game last year. Now they're working their way back into form.