The Cincinnati Bengals' tradition of gifting postseason game balls to local bars and restaurants is relatively new but has quickly become loved by fans.
It began last year after the Bengals defeated the Las Vegas Raiders in the wild-card round of the playoffs, earning their first postseason win in 31 years. And it continued throughout the run to the Super Bowl.
This year, the gesture has returned.
“That tradition is never gonna die,” Bengals head coach Zac Taylor said. “We got a good thing going ... I’m not going to reveal all that right now, but we want to include as many people as possible.