Cincinnati Bengals' quarterback Joe Burrow has partnered with Lordstown Motors Corp. as a pitchman for its latest promotional campaign and to help fight hunger in and around his hometown of Athens, Ohio.
Lordstown makes electric light-duty trucks for delivery at a former GM plant in Lordstown, Ohio.
Burrow has signed on to help Lordstown launch its new “Work for it.” campaign, designed to promote the company's spirit of hard work and innovation in its effort to transform the commercial fleet industry.
“I am proud to partner with an innovative company like Lordstown Motors,” Burrow said in a press release.