The term “rebuild” has been associated with the Cincinnati Bengals ever since Zac Taylor was hired as head coach. After going 2-14 in 2019, the term is not going anywhere for now. Its use is understandable.
However, in sports, “rebuild” implies that the process to get the franchise back in contention has to take a relatively long time. That is not true.
The NFL is not Major League Baseball. In MLB, a bad team generally stays bad for a long time unless they have the financial resources of the Yankees or Dodgers. There is no such thing as a rebuild in pro football.