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UC unveils plan as Ohio inches closer to allowing college athletes to profit off likeness

As Ohio inches closer to being the next state to allow all college athletes to make money off their name, image and likeness, the University of Cincinnati has proactively offered its plan.

The UC athletic department on Wednesday announced the launch of IMPACT, a comprehensive student-athlete development program designed to prepare the university's student-athletes to positively influence their brands and platforms.

Under IMPACT, with the help of Opendorse Ready, a name, image and likeness readiness program, UC will work with Empower, a national creative media agency with headquarters in Cincinnati, to offer group educational sessions on personal-brand coaching and brand building to student-athletes .