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How the Peach Bowl Became One of College Football’s Great Games

The Peach Bowl has become one of college football’s greatest attractions in recent years.

It wasn’t always this way.

Originally, the game was managed by the Georgia Lions Club’s Lighthouse Foundation, which conducted charitable work on behalf of the state’s deaf and blind populations.

The Peach Bowl was first played in December 1968 and was strictly a second-tier bowl game, pitting also-rans from the ACC and the SEC against one another in contests that typically drew small crowds and were played, more often than not, in drizzly, near freezing conditions. Initially, the Peach Bowl was not even played at Atlanta Stadium.