For a while now we have known that the Bearcats deal with Under Armour would be significantly more lucrative than the old Adidas contract was. The whole reason the Bearcats walked away from the three stripes is that Adidas balked at the figure that Under Armour was willing to pay UC. We just didn't know what that figure was. Darren Rovell put the figure in the 5 million dollar range. He wasn't too far off.
The university will get $1 million in cash and $3.5 million in equipment in the first year of the deal, according to a letter of intent obtained by the Business Journal through a public records request.