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Analysis: If Desmond Ridder's on the list of Heisman hopefuls, Jerome Ford should be too

University of Cincinnati football coach Luke Fickell said Tuesday that if it was up to him, and not offensive coordinator Mike Denbrock and the rest of the UC offensive coaching staff, he'd probably give the ball to running back Jerome Ford every play.

"They don't always listen to me," the defensive-minded head coach said with a laugh.

Well, here's the thing: There's no question a balanced offensive attack is the right move, but when Ford gets the ball, great things happen. A lot.

The junior Alabama transfer had 16 carries, 176 yards and four touchdowns Saturday against UCF, and that was only in the first half.