A Solution In Search of a Problem: Cincinnati Eliminates Paper Tickets for Games

Photo by Transcendental Graphics/Getty ImagesCincinnati Bearcats athletics announced yesterday that they are eliminating paper tickets for sporting events beginning this fall. All ticketing will be done through digital means from now on.

Certainly, a range of digital options were already available to Bearcats fans. Nevertheless, it has apparently become untenable for the athletic department to bother to print up tickets for an event that costs the average consumer more than $40 per pass.

I assume this is being done in the name of both efficiency and earth-friendliness, a juxtaposition which institutions both public and private have gleefully endorsed in recent years. I find the whole venture…