White Sox shouldn't stop now after successful Hawk Harrelson clock giveaway

White Sox TV broadcaster Hawk Harrelson talks about the team's personalized alarm clock giveaway prior to a game against the Padres on Saturday, May 13, 2017. (Paul Skrbina/Chicago Tribune)

The White Sox found a way to fill their ballpark Saturday night without having to spend tens of millions to actually put a winning team on the field.

Just come up with a cool promotion, market it from spring training on, open the gates of Sox Park, sit back, relax and strap it down.

The Hawk Harrelson alarm clock giveaway drew a crowd of 29,111 on Saturday, a nice uptick from their average of 20,156, third worst in baseball.

If you rebuild it, they will come … as long as there is a valuable freebie involved…