The South Side’s blue-collar, rebel-without-a-cause attitude connects directly to the no-holds-barred attitude of the streets and culture of hip-hop. The black-and-white logo of the Chicago White Sox touches both aesthetics.
The White Sox have one of the worst records in all of baseball, but the confidence and swagger of that classic old English brand surfaces whenever you don it. With the 1991 rebrand, that White Sox look grew into something just as classic as the Chicago Bulls logo/uniform of the 90’s — not only in Chicago, but globally.
We need not tell you the impact the White Sox rebrand had on hip-hop culture, with emcees not only from Chicago (Common, Twista, Naledge, Rhymefest and others) but also out to the West Coast, with the likes of Ice Cube, Dr.