The White Sox were already mired in mediocrity, and are slowing becoming a national laughingstock. On Wednesday, the franchise made headlines once again for the wrong reason. However, the move they made wasn’t necessarily bad.
On Wednesday, the White Sox announced a 13-year naming rights deal for their home ballpark. The ballpark on 35th and Shields will be renamed Guaranteed Rate Field starting November 1. You read that right, the White Sox will play their home games beginning in 2017 at Guaranteed Rate Field.
With U.S. Cellular leaving the Chicago market in 2013, the team’s current naming rights partner wasn’t a logical fit.