The Sox will wear the uniform — featuring “Southside” written across the chest of the dark jersey with white pinstripes — for the first time Saturday in a game against the Detroit Tigers at Guaranteed Rate Field.
“When MLB went to Nike and embraced the concept of City Connect, of course we raised our hands right away,” said Brooks Boyer, the team’s senior vice president, chief revenue and marketing officer, in a phone interview Friday morning. “We thought we had something, something that connected with the whole concept of City Connect.
“The rewarding part was hearing the reaction of our players, them being involved in the process and then ultimately when we did our launch video when you have the players say, ‘Yeah, these are really cool.