Rebranding the White Sox Designs Now Available

With a dearth of news to report through a lockout, our SSS designer Adrian Serrano has undertaken a fun little exercise in reimagining the White Sox logo.

First, he stuck with a traditional look, emblematic of the classic White Sox scoreboard:

This T-shirt, along with a variety of other items (mugs, stickers, hoodies), is now available at the South Side Hit Pen store — and on sale, to boot!

Next, Adrian spent some time in rarefied White Sox past, putting the old horseshoe look to incredible use:

This hoodie, along with a variety of other items (mugs, stickers, T-shirts), also is now available at the South Side Hit Pen store — yep, on sale!