From the dropping of their initial White Stockings moniker in 1904, just four years after the franchise’s founding, the White Sox have never been shy about rebranding.
So why has a team that has featured no less than 19 separate primary logos in its history been anchored down with the same logo now going on 31 years?
Don’t get me wrong — the current logo is an absolute classic. The old English “SOX” logo that debuted back in 1991 feels effortless and cool, but a lot of Sox fans feel similarly about the 70’s and 80’s “Batterman” logo that lasted less than half the amount of time (an intermittent 15 years, from 1976-90).