Although minor league baseball hasn’t been played since 2019, the Kannapolis baseball team has been busy.
Not only did they break ground and complete construction on a shiny, new, state-of-the-art ballpark and training facility, they also underwent a total brand makeover in renaming the former Intimidators the Cannon Ballers.
As part of a very thoughtful marketing campaign, the city’s founding by textile magnate James Cannon and the team’s association with NASCAR legend Dale Earnhardt were melded, with great success. Although the team parted ways with the “Intimidators,” the team’s mascot Boomer bears a striking resemblance to the beloved race car driver and wears his iconic mustache.