The White Sox got a new naming rights partner Wednesday and at the same time, found the perfect logo for their organization’s current direction: A red arrow pointing straight down.
The White Sox announced Wednesday that Guaranteed Rate, a residential mortgage company based in Chicago, has landed the naming rights to what is currently known as U.S. Cellular Field. Beginning Nov. 1, the ballpark at 35th and Shields will be called Guaranteed Rate Field. The financials of the 13-year deal were not revealed and White Sox senior vice president of sales and marketing Brooks Boyer wouldn’t comment on the numbers in a conference call.