Inside the White Sox · Aug 2, 2018
Consider Yourself Warned: $25 for 25 campaign features must-have Sox memorabilia
As the White Sox rebuild on the field, the club’s philanthropic arm also reenergized its look and messaging this season. Chicago White Sox Charites (CWSC) has been determined to make its story one that Sox fans better connect with and feel more inclined to share with their own friends and family.
Like the Sox on-field rebuild, CWSC has been changing things up over the last few years. This week’s $25 for 25 campaign is an example of the ongoing process. The campaign launched in 2016 to celebrate the ballpark’s 25th anniversary. Due to its success, it returns for its third year.