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Column: Mike Tyson’s comeback attempt has included rebuilding his reputation. That’s something new Chicago White Sox manager Tony La Russa can learn from.

As prefight hype goes, nothing beats the publicity video of the Tyson family eating a cake made in the likeness of Roy Jones Jr.’s head during their Thanksgiving dinner.

If you missed it while enjoying your own holiday meal, it features a tuxedo-clad Mike Tyson trying to pass off the cake as a “turkey” to his skeptical kids before proclaiming “I like ears” as he begins cutting into Jones’s head with a large carving knife.

After his son Milan tells Tyson the cake is delicious, “Iron Mike” replies: “I thought it would be.