Valentine’s Day. That day where we, as a society, reaffirm our collective over-investment in cisheteronormative romantic love. We spend way too much money on flowers and chocolate and jewelry from conflict zones, make servers miserable on one of the restaurant industry’s busiest days of the year, and generally sublimate our sentimental tendencies to spurious, performative consumerism.
And for brand managers and social media producers, it’s a day you ignore at your peril.
With that in mind, here’s how Chicago Soccer celebrated Valentine’s Day.
The Chicago Fire went all in with a collection of corny soccergrams and a delightfully awkward video with several players.