On January 8th, the Fire announced they wanted to make things right. They’d heard the complaints, and at times anger, from fans over the 2020 rebrand of the team: the colors, the ‘Fire Crown,’ the end of red kits, etc. So now they’ve started from scratch, beginning with a massive undertaking of information gathering, discussions and surveys.
On the latest episode of SoccerCast Chicago, I spoke with Fire SVP of Marketing Kyle Sheldon, who is leading this undertaking.
Listen wherever you get your podcasts: https://anchor.fm/soccercast-chicago
While I certainly hope you listen to our conversation, as it will provide the most context, today for Hot Time I wanted to highlight a few things and give my thoughts on what was a very informative and, I thought, transparent conversation.