A dynamic leader in soccer media established a new identity Tuesday, when the group formerly known as KICKTV shortened their name and broadened their horizons in soccer content.
KICK, as it's now known, explains its mission in the following way:
"Soccer culture and the game itself are energetic, vibrant, and exciting. At the heart of this are the fans. Today’s fans have the opportunity to define the culture and identify of the future of the sport. KICK is pushing the soccer agenda at home and abroad through daily content and editorial that celebrates and empowers fans of the beautiful game.