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Joe Mansueto: “The potential for the Chicago Fire in this market is enormous.”

You can read part one of our interview with Mansueto, where he talks about the failure of the “Fire Crown” logo here.

Joe Mansueto didn’t play soccer growing up. The sport really wasn’t on his radar until much later in life, when he was a dad on the sidelines of his kids’ games.

“When your kids start playing, it kind of becomes addictive,” the Chicago Fire owner tells Hot Time. “You love watching your kids, you start loving the sport, you start watching it professionally on television, that takes it to another level.