Here’s how the Chicago Fire pulled off that excellent Xherdan Shaqiri intro video

“See you soon, Chicago!” Shaqiri nailed his line, which was shot inside an historic restaurant in BaselLate last week, when talks between Xherdan Shaqiri and the Chicago Fire reached a point where the transfer looked like it was indeed on, Jhamie Chin and Alex Mueller from the Fire’s marketing and communications team got an urgent message.

Pack your bags, you’re going to Switzerland.

From that point they had just hours to come up with a plan on how to introduce Shaqiri’s signing to the world. Over the last couple years, the Fire’s content team has developed a reputation for producing top tier stuff, but this signing was one of the biggest in the club’s history. They knew, this time, they’d…