Forbes Magazine sports business reporter Mark Burns published on Wednesday a review of Major League Soccer's recent progress in the realms of TV viewership, match attendance, merchandise sales, digital and social engagement and more. MLS Chief Marketing Officer Howard Handler offers insight into his office's growth strategies and the steps being taken at the league and club levels to ensure MLS retains its place in America's mainstream sports conversation.
Excerpt:
According to MLS, 55 percent of its viewership this year was aged 18-49, which is the highest percentage of any North American sports league.