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Chicago Fire Reveals New Primary Badge and Brand Identity Ahead of Move to Soldier Field in 2020

CHICAGO (Nov. 21, 2019) – Chicago Fire FC is proud to unveil its new primary badge and brand identity as the Club readies for its 2020 move to Soldier Field.

As part of the new identity, the Club will now be formally known as Chicago Fire Football Club, with Chicago Fire FC serving as the Club moniker on first reference and on the badge itself. The change from “soccer” to “football” reflects a long-term vision for the Club as Chicago’s global ambassador to the world’s game.

“As a Chicagoan, it was important to me that our new brand identity reflect the power of our city’s origin,” said Chicago Fire FC Owner Joe Mansueto.