If you were a Cubs fan before 1984, you suffered through some pretty lean times for the franchise. Except for a whiff of playoff caliber baseball from 1969-71, the Cubbies were one of the more deplorable teams in all of baseball for four decades. To say they earned the moniker of “lovable losers” is a vast understatement. The fan base followed suit, generally speaking.
That said, the organization tried to make Wrigley Field a welcoming place for female baseball fans going all the way back at least as far as 1919, when the Cubs’ brass defied a league-wide ban on Ladies’ Day promotions.