Sunday’s NFL broadcast of the Bears/Saints playoff game on Nickelodeon, designed to attract kids to football, had an unexpected side effect:
The 60+ demo that I have forced to watch the Nickelodeon version of Saints-Bears with me is preferring it to CBS version. Did not expect that reaction
— Austin Karp (@AustinKarp) January 10, 2021
That’s something, indeed. The broadcast included the “Slime Zone” for touchdowns:
And fun graphics inserted on highlights:
... and elsewhere:
While the result of the game wasn’t what Bears fans wanted, everyone seemed to enjoy the youthful announcers and irreverent approach:
Penalties were explained by Young Sheldon (again, never seen it) who informed us that a false start — a particular specialty of the Bears on Sunday — “is like when my dad starts shoveling in dinner before Mom says grace.