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Tanks for the empty platitudes, Tom Ricketts, but this Cubs rebuild is far from a sure thing

Tanking and rebuilding has worked on both sides of town in Chicago, as it has to varying degrees in Houston, Atlanta, currently in San Diego and elsewhere in the major leagues.

Perhaps it’s sound business strategy even in a market the size of this one and even in an organization such as the Cubs, who reportedly have quadrupled in value during the decade-plus ownership of the Ricketts family.

We can argue that another time. In fact, I’m certain we will.

Meanwhile, we should all be able to agree that the Cubs are stretching the truth when they try to characterize their current state as retooling — while staying competitive — rather than rebuilding.