Sara’s Diary, Day 42 without baseball: Advertising in the age of coronavirus

Non-essential businesses remain closed in the vast majority of the country although some states are opening outdoor recreation areas. A few states including Georgia and Florida plan on opening non-essential businesses as quickly as tomorrow, as you can see from this map created by the International Business Times:

IBT

But just because businesses are closed doesn’t mean they aren’t still trying to sell you something. Advertising has adapted quickly to the pandemic landscape and I wanted to take a minute looking at the different strategies they are using to attract your attention, good will and dollars.