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Rocco Caputo, beloved Wrigley Field vendor who appeared on ‘Undercover Boss,’ dies at 56

Provided

Rocco Caputo earned many loyal customers with his easy smile as a vendor at Wrigley Field for decades. His sister said that his vendor colleagues and customers were his family.

Rocco Caputo put the “friendly” in The Friendly Confines of Wrigley Field.

As a vendor at the ballpark for 40 years, his easy smile and kind disposition brought a devoted crowd of regulars to his section behind home plate, many of whom would only get their beer from him.

“Many times I would walk down an aisle and people would just be yelling, ‘I’m waiting for Rocco, I’m waiting for Rocco,’” said David Levenson, who worked as a vendor alongside Mr.