Marquee Broadcasts Using ClimaCell Software to Show Weather’s Real-Time Impact on Games

Because fans can’t attend games at the ballpark, the pressure is on for media companies and announcers to provide viewers with more interactive and compelling content. Enter ClimaCell, which has partnered with Weather Applied Metrics and Marquee Sports Network to give viewers a better sense of how weather impacts the game.

As we covered here at CI in early July, Weather Applied Metrics uses computational fluid dynamics to model the effects on ball flight at Wrigley Field and other parks. Adding to the intrigue is that former Cub Brett Jackson serves as their director of operations. Teams can actually use the information generated by WAM to position their outfielders, a practice CTO John…