And you might be asking “What’s BAMTech?”
It’s the name of the company, originally part of MLB Advanced Media (you see, I assume, where “BAM” comes from), that was sold off to the Walt Disney Company last summer:
Under terms of the transaction, Disney will pay $1.58 billion to acquire an additional 42% stake in BAMTech—a global leader in direct-to-consumer streaming technology and marketing services, data analytics, and commerce management—from MLBAM, the interactive media and Internet company of Major League Baseball. Disney previously acquired a 33% stake in BAMTech under an agreement that included an option to acquire a majority stake over several years, and today’s announcement marks an acceleration of that timetable for controlling ownership.