Ed. note: A version of this story also appears at Baseball Essential.
Baseball is an old sport, both in terms of its general history and the demographics of its viewers. One need only watch an inning or two of an MLB broadcast to understand what group is being targeted. The ads may change in keeping with the game’s start time — adult diapers and final expense insurance during the afternoon, opioid-induced constipation and erectile dysfunction drugs at night — but they’ll tell you right away that boomers comprise a large segment of the viewing population.