David Ross can attest to the value of social media.
The veteran catcher said his life has changed since the "Grandpa Rossy" Instagram account launched.
Ross announced in spring training he would retire after the 2016 season and in response, Anthony Rizzo and Kris Bryant created the Instagram account to document the farewell tour.
When the Cubs starting lineup was announced for Game 1 of the National League Division Series Friday night, a Wrigley crowd of more than 42,000 gave Ross one of the biggest cheers, a trend that has taken place all season.
Ross appreciates it, even if he has no idea why the city of Chicago has taken to him so warmly.