This is what it’s come to, folks, we’re covering the possibility that the Cubs may have done away with the tiny trademark symbol on the bullseye logo of their home jerseys. This comes from Paul Lukas of Uni Watch, who did a deep dive into the potential removal of the “circle-R” mark that’s been just to the lower-right of the big C since 1979. That addition was a choice by the Cubs as a means by which to protect their brand, according to team historian Ed Hartig.
The absence of the symbol was first noticed by eagle-eyed fans in an ad for the 2024 Nike Vapor Limited jersey, so Lukas felt obliged to do some research.