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Cubs Announce New ‘Cub Together’ Holiday Marketing Campaign, Fan Sweepstakes, Wrigley Field Brick Paver Program

Apocryphal legend has it John Lennon was battling a terrible cold when first recording one of The Beatles’ most infamously strange songs. As a result, it sounded as though he was exhorting listeners to “Cub together.” Okay, so that might not be true of the ditty initially recorded as an anthem for Timothy Leary’s campaign against Ronald Reagan for California governor, an effort that ended when Leary was arrested for possession of marijuana.

The phrase itself is real, however, and is being used as the Cubs’ new marketing campaign. The team announced Monday that “Cub Together” is a celebration of what unites us even at a time when it is important we stay apart.