Last month, I wrote about the Cubs exploring an over-the-top streaming option for Marquee Sports Network. (“Over-the-top” essentially means you’d be able to buy it without a cable or satellite subscription, or any other streaming service.)
A few more details on this possible arrangement are now available, per Meghan Montemurro of the Tribune, who interviewed Cubs President of Business Operations Crane Kenney recently:
Ensuring the Marquee app is technologically strong enough to handle the service is important. Kenney envisions a DTC programming model creating an opportunity for a two-way experience. Cubs fans potentially could buy tickets or purchase merchandise before a new release sells out through the streaming service.